Every Digital Marketing Agency relies on the best digital marketing techniques for the collection of data, either it may be a commercial business site, personal site or an e-commerce website or a small business, it requires the collection of data using digital marketing tools.
First things first, it is predominant to understand how users are reaching your website. Digital Marketers interpret the user’s engagement on the site and monitor the behaviour by using Google Analytics to collect the data. Google Analytics is the most used tool for the collection of data and it does provide some important analysis of data, but it becomes complex using only Google analytics to expand the reach of Business digitally and converting leads.
Then, there comes the impeccable tool Google Tag Manager to optimize your marketing strategies and push your standards of online reachability. Data collection isn’t easy as said, but, by you can optimize by tagging your website with Google Tag Manager integrating with Google Analytics.
Is Google Tag Manager different from Google Analytics?
Yes, it is absolutely different from Google Analytics, both are different tools built by Google and when combined to keep on one platform and work to grow up the sites you wish, can produce efficient results by keeping a track on it.
Google Tag Manager is used to embed the tags on your website, export the data from one source to the other source and manage the tag codes working with google services and other third-party tags. Google Tag Manager makes the work easier by exporting all tags in one place and deploy on the website whenever you want to add tag to the website.
On the other side, Google Analytics integrated with Google Tag Manager can be used to track all information on the website like visitors behaviour, the type of browser they are using, the number of visitors to your page. It also analyses and reports visitors activities like bounce rate, engagement, lead conversions, sales and etc.
But, this can only be done by adding tags to the website which is not possible with using only Google Analytics as there are a huge number of codes to track different activities, so, to ease the work and erase human errors Google Tag Manager is used to embed the tags on your website and collect data from the website.