What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process to increase the website traffic organically by increasing the visibility of the website in the search engine. This process will improve website ranking organically. This doesn’t require any paid promotions, unlike pay-per-click management.

On-page Optimization:

Optimizing a website requires two types of optimization. The first one is On-Page optimization, which includes On-page optimization parameters such as meta title, meta description, editing of website content, image optimization, embedding schema code, embedding Google tag manager code, web analytics and rectify those issues which stop Google crawler to index your website page.

Off-Page Optimization:

And another type is Off-Page Optimization, which mainly includes social signals and backlinks. They act as a relevancy signal for the search engine thereby increasing our organic reach.

What is the use of Search Engine Optimization?

Search Engine Optimization is a technique that is used to increase website traffic organically. It’s an organic way to increase the traffic on the website.SEO is not all about search engines but good SEO practices increase the user experience and usability of the website. User trust search engines such as Google, Yahoo, Bing to show the exact information or solution of user searched queries or keywords in the search bar.

According to Google algorithm, it will show only those links which are relevant to users searched query. Through this way, Google will get to know the site and the usability of that website.